Boulder Beer Company shocked Colorado just over a year ago by closing its taproom, laying off its entire staff and ending its forty-year legacy as the state’s oldest craft brewery. But a handful of the brewery’s most iconic beer brands have lived on, thanks to a contract brewery in Denver, which had agreed in late 2019 to brew, package and distribute those beer for Boulder Beer’s majority owner, Gina Day.
The new variety brings a robust and complex twist to an already-flavorful beer. Starting with the deep brown color and moving to the rich, multi-layered nose it’s clear—this beer needs to be slowly sipped and savored.
One of America’s oldest and most storied craft beer brands is ready to reintroduce itself. Starting this week, Boulder Beer’s new look and reimagined brand will officially hit store shelves and draft lines this week.
Sadly, Colorado’s oldest indie brewer of the modern era, Boulder Beer Co., was struggling even before the pandemic started. It closed up its on-premise brewpub in January of last year, but its beers still live on. Way back in December 2019, Sleeping Giant Brewing Co. announced that it had formed a partnership with Boulder Beer Co. to keep its packaged beer brand in distribution and on store shelves without interruption.
Boulder Beer has some staying power. Despite management of Colorado’s first independent craft brewery switching hands last year, and despite the closure of its taproom, this elder statesmen of Colorado’s craft brewing is getting a facelift in 2021 thanks to a coordinated effort from some heavy hitters in the beer industry.