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Mug Shots - Sierra Koenig

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Take a peek beyond the beer you love to drink with our blog series titled, "Mug Shots." There are a lot of folks here at Boulder Beer who play a huge role in our day to day success. This is our way of introducing you to the team that makes it all happen. It’s time for you to meet our Marketing Coordinator, Sierra Koenig!

Sierra was born Caroline Sierra Koenig in Forestville, CA, in the heart of Sonoma County wine country and lived there with her parents and her cats until she graduated from high school in 2013.  Her early years work experience included teaching swimming lessons and flipping burgers at a snack shack on the Russian River. Nice work if you can get it!  She also was a RYLA (Rotary Youth Leadership Award) camper her Junior Year of high school and has returned there for a week every summer since as a camp counselor.

Sierra spent her first year of college at Sonoma State, but her Dad Durs graduated from the University of Colorado Boulder and the Flatirons were calling her name. She transferred to Boulder in 2014 and graduated from CU three years later with a Bachelors in Communication.  “I did a lot of hiking and Pure Barre in college and ate a LOT of veggies. I guess I was a pretty healthy college student!”  Her Grandfather’s family would be proud since the Koenig Alumni Center on campus is named in their honor!

When she turned 21 she applied at The Pub at Boulder Beer as a hostess. After seating thirsty patrons for a short while she wanted to learn more about the brewery and became a tour guide. Training includes working a shift in every department so she rolled up her sleeves and got to work. “Learning about all the different positions is still one of my favorite things about my time here.”  Our Brewing & Production Manager Rob Black relayed that Sierra was the hardest working trainee from other departments he’s ever had work the line! You go girl!  When a position in Marketing opened up she was scooped upstairs and the rest is history.

Some of Sierra’s favorite times since working here include (but are not limited to) the Ladies Guild Lunches in the conference room with her co-worker gals, the infamous Nacho Challenge she valiantly attempted (couldn’t quite finish “The Farm” nacho platter in 45 minutes although she came dangerously close), meeting her boyfriend Andy at the Winter Park Brewfest, patio dance parties with Funkiphino, and the field trip to Bristol Brewing Co in Colorado Springs earlier this year to brew our Collab Fest beer together – a kettle soured cranberry orange hazy ipa. Say that five times fast!  “Still one of my favorite beers we’ve made, reminds me of Grandma’s Thanksgiving cranberry relish!” Good thing we’re releasing it again on draft next November just in time for Turkey Day.

Sierra is looking forward to another exciting year at the brewery in 2019 with a lot of fun new special releases that are right up her alley being very fruit-forward. She’s also got the travel bug after visiting a lot of new places this year with Andy (The Outer Banks, Mexico, Santa Fe and New York) and is already planning for next year. “The Mediterranean might be next on my list as someplace completely different and so beautiful with amazing food and wine and the sea.”  Sounds awesome, Sierra, but don’t get too comfy there, we need you here!

Thanks Sierra, for all you do! We appreciate you!